The Dutch Football League is organized by the Koninklijke Nederlandse Voetbal Bond (KNVB, Royal Dutch Football Association).The most successful teams are Ajax (29 titles as of 2007), PSV (20) and Feyenoord (14). Important teams of the past are HVV (10 titles), Sparta (6 titles) and Willem II (3 titles).
The annual match that marks the beginning of the season is called the Johan Cruijff Schaal (Johan Cruyff Shield). Contenders are the champions and the cup winners of the previous season.
The permanent venue for the Dutch FA Cup Final is Rotterdam.
